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Top ten marketing budget tips
It used to be that the bulk of a marketing budget was entwined with a marketing plan that focused on traditional efforts, like direct mail and collateral print materials. What’s more, it was fairly...
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Viral marketing
Viral marketing—having others tell and spread your story for you—is a lot like lightning: What appears to be a spontaneous event, occurring often out of nowhere, is actually a concentration of a...
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Blogging – A fresh look at an old favoriteBlogging – A fresh look at an old...
Once considered the golden child of social media, blogs have been seemingly nudged out of the picture in recent years with the growth of social networks. For consumers who have more communication...
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Time management
In ancient Greek mythology there is a story about a king tortured by a never-ending task. As punishment for his earthly crimes, King Sisyphus was condemned by the gods to roll a huge boulder up a...
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Everyone likes the word “free.”
We like it even more if the free product or service offered is a seriously good deal. Knowing this simple fact, international clothing retailer Gap® gave away 10,000 free pairs of jeans to its U.S....
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Communicating corporate culture
If the past few years have taught businesses anything, it’s that a brand cannot be manufactured or its messages always controlled. Branding, now more than ever, is about the people—your customers....
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Experiential marketing
Does the brand define the experience—or is it the other way around? With the changing landscape of marketing and communications, it has become clear that a brand is only as good as its online...
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Tips for effective meetings
According to research conducted by Microsoft®, the average business person in the U.S. spends at minimum roughly 5.5 hours in meetings each week. This study also revealed that 71 percent of those...
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Sales pitches
Sales pitches, the topic—along with cold calls and elevator speeches—of a recent 4imprint Blue Paper®, have long been used in-person and online to launch relationships and to nurture leads. The...
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International markets
The Internet, mobile technology and an increasing international demand for goods and services is creating the perfect storm for small business to take the leap from mom and pop shop to global...
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Tips for effective storytelling
Storytelling has been used since the dawn of human existence to convey events in words, gestures, images and sounds. Stories express thoughts, explain the unknown, detail history, imagine the future,...
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Content curation
In the past few years, if the Web has taught us anything it’s that successful brands and marketers can no longer pump out messages and sound bites. Instead, they have to interact and engage. At the...
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Package Design
If your brand is in the business of consumer goods, it’s likely your team has a packaging expert on staff or consultant on hand to offer input and guidance on what packaging looks, feels and even...
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The new face of public relations
The term “public relations” is said to have first been documented in a speech to congress, made by U.S. President Thomas Jefferson in 1807. But, it wasn’t until World War I that the term materialized...
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Getting back to basics
It’s easy to get carried away with the latest digital channels and viral messaging; to become focused on social media, search engine optimization and website usability. We know—trust us! But, these...
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Measuring your Facebook(SM) efforts: What to look for with Facebook Insights...
Your company has a FacebookSM page. You are developing content, posting regularly and monitoring the comments, but how do you know if your efforts are working? Social network analysis has been brought...
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Productivity: Five steps to make your to-do list more manageable
The average person’s short-term memory can only hold seven pieces of information for about 30 seconds. It’s safe to say that most of us have more than seven tasks we need to track. To help solve this...
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King of content: Building an audience for your blog
If you hear the word “blog” and other four-letter words immediately come to mind, you’re not alone. Many business owners often question the necessity of blogging, but the numbers are in … HubSpot™, an...
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Creating serendipity: Attention-grabbing tips for your product display
We have all been there … we run into a store for one thing, only to find ourselves unloading a shopping cart full of goods into the trunk. It’s not surprising that long-term studies found that only...
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Using proximity-based social networks for business
Millions of times a day, people are checking in with Foursquare® to share where they are with the world. Its founder, Dennis Crowley, predicts that within three years, we’ll wonder how we ever lived...
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